blog / category
GA4 Analytics
GA4 configuration, measurement, and troubleshooting for marketing teams and agencies.
- GA4 Analytics3 min read
How to Audit Your GA4 Implementation in 30 Minutes
A structured 30-minute walkthrough for verifying your GA4 setup is collecting the right data. Covers data streams, events, GTM, timezones, and the misconfigurations that silently corrupt reports.
23 Sept 2026
- GA4 Analytics7 min read
GA4 Debugging Guide: 10 Common Issues and How to Fix Them
GA4 fails silently. These ten common issues — from duplicate events to missing revenue data — corrupt your reports without any warning. Here is how to find and fix them.
23 Sept 2026
- GA4 Analytics6 min read
GA4 Data Retention Settings: What You're Losing and How to Keep It
GA4's default 2-month retention deletes event-level data permanently. Learn what you lose, how to extend it to 14 months, and how to preserve your data beyond that.
23 Sept 2026
- GA4 Analytics6 min read
GA4 Conversion Tracking: Key Events, Custom Conversions, and What Changed From UA
GA4 replaced goals with key events and changed how conversions are counted. Here is how to set them up correctly and avoid the mistakes that corrupt your data.
23 Sept 2026
- GA4 Analytics6 min read
GA4 Attribution Settings: Which Model to Pick and Why It Matters
GA4 defaults to data-driven attribution. For some sites that is the right call. For others, the default overcredits brand search and undercredits the channels that start customer journeys.
23 Sept 2026
- GA4 Analytics6 min read
How to Detect Bot Traffic in GA4 (Before It Wrecks Your Report)
Bot traffic is the most common data quality problem in GA4. Here is how to identify the patterns, exclude the noise, and prevent fake sessions from distorting your metrics.
23 Sept 2026