blog / category
Search Performance
Google Search Console, SEO reporting, and site health metrics.
- Search Performance6 min read
SEO Reporting for Clients: What to Include and What to Skip
Most SEO reports are too long and bury the findings that matter. Here is what to include, what to skip, and how to structure a report clients actually read.
23 Sept 2026
- Search Performance6 min read
Google Search Console API: Automating SEO Data Collection
The Search Console web interface works for one client. The API works for twelve. Here is how to structure pulls, handle history, and avoid the operational pitfalls.
23 Sept 2026
- Search Performance7 min read
PageSpeed vs Real User Metrics: Why Lab Scores and Field Data Disagree
PageSpeed Insights runs two different tests on the same page and they regularly disagree. Here is why lab scores diverge from CrUX field data and which one matters.
23 Sept 2026
- Search Performance7 min read
Google Search Console Data Gaps: What GSC Hides and How to Fill It
Search Console quietly withholds query data, caps history at 16 months, and delays finalization. Here is what is missing and how to work around each gap.
23 Sept 2026